Pinners spend twice as much as non-Pinners every month Now with Pinterest’s new shopping tools, they’re even more likely to buy what they find there. People are already saving the items they love on Pinterest.

Pinners are 7 times more likely to buy things they Pin While people shop on other platforms, Pinterest is the one where shopping is the intent. Pinterest users, in particular, are wired to shop: 64% of Pinners say they go to Pinterest to shop Not just online, but specifically from a social media platform. Trillion!Ĥ8% of Americans purchased something on a social network in 2021. That’s expected to grow almost exponentially, peaking at an estimated $2.9 trillion USD in 2026. In 2020, shoppers spent $560 billion USD directly on social media platforms. How can brands benefit from Pinterest shopping? In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. only, but expect it to roll out to more locations soon. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest is experimenting with in-app checkouts, so users wouldn’t have to leave the site to buy. You still need an e-commerce website to handle the actual purchase.īut this is likely to change soon.

In most cases, you can’t actually check out and pay for an item solely on Pinterest. Save time and easily promote your brand with professional designs. Bonus: Download your free pack of 5 customizable Pinterest templates now.

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